August 3, 2022
As a linguist whose father was raised in the Church of Synanon (a 1970's cult), author Amanda Montell has always had a special interest in "cultish" language. Through learned skepticism, she was able to side-step the Church of Scientology and from being recruited by former classmates from MLMs (Multi-level Marketing companies, i.e., Amway). Curious, she began to investigate why many in society, however, are so seamlessly lured in.
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